the tax collection. est 2015
The TAX Collection is a multi modal creative platform aimed at revolutionizing the way popular culture interacts within producer-consumer, artist-audience, and creator-user relationships. Culture stagnates around specific icons and imagery for no apparent reason; it simply just does. The general public has been duped, allowing them selves to be misled into subscribing to industry set standards and trends. Durkheim explains that anything can be considered sacred through the act of setting it apart. We pose the rhetorical question, “Who says?” Sacred things are not set apart because they are special; sacred things are special because they are set apart. Just as in popular culture, trends dominate consumer desire and, in turn, creators and artists are tailored to design what the consumer considers trendy - stifling artistic freedom of expression.
As both consumers and creators, we have come to find that there is a loud dampening of artistic voice in popular culture. If the creator of a product is not setting a trend, they are succumbing to one. We carry the belief that all art deserves recognition, and all creativity be praised. By upholding the individual integrity of every artist, we believe we can not only change the way consumers interact with creators, but also the way they interact with the culture that is created for, and around them.
As a citizenry, we owe to our selves the ability to pursue our individual talents and those things that make us prosperous. During a time when the digital realm is quickly becoming our new reality, never before have resources been so accessible to the masses. When we can fully utilize our talents, we recognize our worth to our collective society. Self worth derives from passion, and passion ensues change. The TAX Collection celebrates breaking every binary preventing one from doing so - for the sole sake of retaining integrity in every piece an artist creates and in every space they create it in. Without the artist, there would be no “art.”
Art only exists if we pretend it does.